{"product_id":"redken-shape-control-reducer-permanent-smoothing-curling-normal-hair-8-5-oz","title":"Redken Shape Control Reducer Permanent Smoothing \u0026 Curling Normal Hair 8.5 OZ","description":"Redken Shape Control Reducer Permanent Smoothing \u0026amp; Curling for Normal Hair helps to permanently smooth and straighten curly, frizzy, or unruly hair. This is a two step system that works by breaking down the hairs natural bonds and reshaping them into a smoother, straighter form. Step 1 is the Shape Control Reducer, which is made a blend of chemical ingredients, including ammonium thioglycolate and guanidine carbonate, that work together to soften and loosen the hairs natural texture. Step 2 is the Fixative Neutralizer, this step locks in the new shape in place by reforming the hairs bonds and stabilizing the hair structure. Also made with conditioning ingredients like hydrolyzed wheat protein and hydrolyzed soy protein to help strengthen and protect the hair during the chemical process. How to use: Start by shampooing hair with a clarifying shampoo to remove product buildup. Apply product onto hair in sections. Comb through hair. Allow product to process for 10 to 20 minutes. Rinse product and apply Fixative Neutralizer.","brand":"Daily Beauty DIrect","offers":[{"title":"Default Title","offer_id":43071872270403,"sku":"3474630408302-dbd","price":24.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/3338\/8355\/files\/152712.jpg?v=1775001248","url":"https:\/\/theglobalgoods.com\/products\/redken-shape-control-reducer-permanent-smoothing-curling-normal-hair-8-5-oz","provider":"The Global Goods","version":"1.0","type":"link"}